Carpet cleaning SEO for companies that want their own towns to find them

Carpet cleaning SEO is the work of putting your company in front of people who are looking for a carpet, rug or sofa crew in the towns your vans reach. We write the landing pages, tend the Maps listing, run the ads and send a monthly sheet, and the owner reads every statement before it goes live.

Treat this site as a sample book. Each service we sell is one swatch with a tag that says what it is, where it is shown and who approved it.

Our fee is billed monthly, carries no startup charge and needs no contract. The ad platforms collect for clicks from your card, apart from that fee.

Every plan bound as a swatch

  1. Smallest search planStarter
    $495/mo
  2. Landing pages and MapsSilver
    $1,495/mo
  3. Adds a company websiteGold
    $2,495/mo
  4. Widest page countPlatinum
    $3,495/mo
  5. First ad platformOne platform
    $895/mo

A swatch for each plan. Whatever the ad platforms charge for clicks is billed to your own card.

The sample book

A ring-bound book for a company that gets chosen by being seen

A flooring showroom sells from a ring-bound book: one pinked-edge square for each product, a tag carrying its name, and a customer who flips pages and touches two or three before choosing. A person hunting for a carpet or upholstery crew does much the same on a phone. They type carpet cleaning near me or upholstery cleaning services, glance at a handful of results and tap one or two. Carpet cleaning SEO is the craft of making sure your company is among the squares they touch.

We work for the owner of a carpet or upholstery cleaning company: an owner-operator with a single van, a crew running several routes, a firm that also takes area rugs, tile and grout, mattresses, offices, restaurants and rental units. Every service you sell becomes a swatch. Its tag lists which towns it is shown in, who approved the wording and when it is next looked at.

Being found, being understood and being called: that is the whole reach of our carpet cleaning SEO. What a crew does once it arrives belongs to your company, and nothing we publish describes it.

Four turns of the page, from the first call to the monthly look

  • Pick

    Choose the swatches

    You tell us which cleaning services the company wants more of and which towns the vans reach. We write both lists onto a tag so every later page has a plain reason to exist.

  • Draft

    Cut the first pieces

    A landing page for each service and each town gets written, and your Google Business Profile is put in order. You read the drafts before a single line is published.

  • Show

    Open the book

    Approved pages go live and the Maps listing is brought into step with them. When ads belong to the plan, a campaign starts on one platform and points at those same pages.

  • Review

    Look at the fringe

    Each month a sheet sets the calls and form requests that reached the company beside the pages we put live. You decide which new swatch goes onto the binder ring next.

On the rack today, and where each swatch begins

Two services sit in the book. Either can be bought alone, and the binder ring lets the second be added later without rebinding the first.
  • Found on Google

    Organic Growth

    When a carpet or a couch needs a crew, people type the job and their town into Google and choose from what appears. We write one landing page for each cleaning service on your menu and each town your vans reach, put your Google Business Profile in order, and add Strategic Content Assets as a monthly habit. Web design, link building and asking for reviews belong to the same plan.

    First swatch at$495 a month Ahead of the three tiers sits a starter search plan built on 25 landing pages. Its own box waits further along the pricing page, and a chat settles the particulars.

    Look over the search planTurn to the plan prices

  • Paid clicks

    Paid Ads

    Paid ads can place your company above the organic results during weeks when you want a busier phone. The campaigns are kept in an ad account you own, point at your cleaning services and towns, and are fenced off from rental-machine shoppers, job seekers and do-it-yourself searches. Platforms join the plan separately, and each one takes its click charges from your card.

    One platform from$895 a month One ad platform is the way in, at $895 a month, and whatever that platform charges for clicks arrives as its own bill.

    Look over the ad planTurn to the ad prices

Menu items, who is typing, and the page waiting for them

A cleaning company sells several different jobs. Each one meets a different person at a different moment, so each gets a page of its own.
On your menuWho is typingPage we build
Carpet in living rooms and bedroomsA homeowner typing carpet cleaning near meA service page, plus one page for each town your vans reach
Sofas, loveseats and dining chairsA renter or homeowner looking at upholstery cleaning servicesAn upholstery page with its own tag in the book
Area rugsSomeone searching carpet and rug cleaning near meA rug page naming the towns where your van goes
Tile and groutA homeowner who wants a separate crew visit for floorsA tile and grout page, kept apart from the carpet page
Offices, restaurants and rental unitsAn office manager or a property managerA business page worded for managers and landlords

Three beliefs a cleaning company owner may carry into marketing

Overheard at the van depotOne long page about every service is enough, since the company name is on it.

What the sample book showsA single page asks both the visitor and the search engine to guess. A page for carpet, a page for upholstery and a page for each town tells them exactly what they are looking at, and each can be counted separately on the monthly sheet.

Overheard at the van depotAds and organic search are rivals, so a company has to pick one.

What the sample book showsThey fill different corners of the same results page. The landing pages and the Maps listing need time to build; ads can begin on a single platform while that happens, and both point at the same pages, so work on one helps the other.

Overheard at the van depotHiring an agency means giving up the say over what the company claims.

What the sample book showsEvery statement is drafted for you to read. Nothing about methods, results, credentials or pricing is published until you approve it, and you can change your mind on a later pass.

Who holds the binder ring

The Google Business Profile belongs to your company, and so does any ad account. We ask to be added as a manager, which means that if you ever close the book, we step out and you keep every page in it. Click charges go from your card to Google, Microsoft or Meta, never through our invoice.

The search work opens with a starter plan at $495 a month, with Silver, Gold and Platinum above it: four plans in all, and the starter is worked out in a conversation. One platform of ads costs $895 a month. There was no fee to open the book and there is none to close it; a note before the next invoice date means the following month never starts. The pricing page sets the four search plans next to one another.

To see what each service involves, the search page and the ads page walk through them. A company that serves several towns may also like how a cleaning firm shows up across a whole route, and a company that needs a better front door can read about a website with a page for every service.

Questions owners bring to the first conversation

Which towns get a page?
The ones your vans actually serve. You name them, we write a page for each, and a town can be added later without touching the rest.
Can a company with one van use this?
Yes. The starter plan exists for smaller firms, and what goes into it is settled in a conversation instead of off a price sheet.
Will the marketing say how a carpet gets cleaned?
No. We write about the company, its services and the towns it covers. How the work is done and what it achieves is the owner's to describe, and only in words the owner has approved.
Who picks up the calls the ads and pages bring?
Your company does. How the phone is answered and followed up is the owner's business; we count the calls and form requests and show which page each came from.
What is on the monthly sheet?
A page laid beside the book: for each swatch, the calls and form requests it brought in, plus the pages and listing edits added since the last look.

Set a time to talk it over

Choose a weekday and a start time on the contact page, and Ross Cohen calls the number you typed at that moment. Would you rather write first? The form takes a name, an email, a phone number and a message.

Which cleaning services deserve the first swatches?

Tell us the cleaning jobs worth a swatch first, the towns your vans can reach, and any realtors, property managers or offices that pass work along. Keep customer names, street addresses and room details out of it.

Tell us about the company and its cleaning services

Name the cleaning jobs you hope to book more of and the towns you work in. Short is fine, and a person reads every note.

Tick the box, pick a day and a clock time in the dropdowns, and Ross Cohen dials the number you typed above as the slot opens.

Choose your slot

No slot chosen yet.

Slots follow Eastern Time on weekdays, and your own zone is converted for you.

Hold your first swatch up to the light

Our CEO, Ross Cohen, can call you at a time you choose. Prefer to start with a note? The contact page has a form that a person reads.

The picture below is only for looks and tells you nothing about what a cleaning can do.